

Wild Violet Flowers is a brand I developed for a flower shop based in Cincinnati, Ohio. This project was particularly enjoyable, and I quickly became passionate about it. It was my first experience working directly with a client, and I was able to see firsthand how my work positively impacted others.
Brand Story
Wild Violet Flowers is a unique floral shop in Cincinnati, inspired by Zach Hawkins’ spirited daughter, Violet. What began as a backyard passion project has blossomed into a thriving business offering fresh and dried wildflower arrangements.
From spring through fall, Zach hand-harvests blooms like dahlias and tulips, embracing their natural, untamed beauty. In winter, he creates dried arrangements that preserve the elegance of summer.
More than a business, Wild Violet Flowers celebrates nature, family, and creativity, offering heartfelt, homegrown floral designs to the Cincinnati community.
For the branding, my goal was to capture the free-spirited essence of wildflowers while maintaining a clean, modern design. I wanted to create a balance that reflected the heart of Wild Violet Flowers, a fusion of untamed beauty and thoughtful artistry, that would resonate with those seeking something uniquely natural yet refined.




LOGO DESIGN
The overall vibe of the logo mark is playful, fresh, and personal. With several hidden meanings embedded within it, the logo is the perfect addition to the brand, enhancing its unique identity.

A Hidden "V" to Represent the name Violet.
An Abstract hair poof that doubles as floral stems to incorporate Zach's daughter in the logo.


Three Violets to represent the three people in the family business.
The complete Wild Violet Flowers logo mark.

WORDMARK
Wild Violet Flowers also has a wordmark that can be used in place of the logo. It features the same "V" found in the logomark, maintaining consistency across the brand's visual identity.

Color Palette:
The color palette is directly inspired by flowers that are grown at Wild Violet Flowers.
Rich Purple
Soft Lilac
Violet


Cinnabar
Sand

TYPEFACES
Happy Holiday
THis typeface should be used for headings, Logo type, titles, and other bold pieces of text.
Futura
This typeface should be used for any body text.
All Things Pink
This typeface should be used for fun and interesting type needs, such as promotional material and seasonal posts.
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